VW China Prepare Local Brands

After General Motors, Nissan and Honda manufacture vehicles for the Chinese market with new brands, is now following the Volkswagen (VW) in collaboration with partner local companies. "We see local brands as an opportunity to add new market segments," said Karl-Thomas Neumann, CEO of Volkswagen Group China, as reported by autonews, today.

Currently, VW has been working with two automotive companies in the country's bamboo curtain, the SAIC Motor Corp. and China FAW Group Corp.. But, for a new project, VW has not announced its partners.

Vehicles priced under 8000 euros, or Rp97, 5 million per unit and target markets in the area of ​​Henan and Sinchuan that vehicle ownership is still low. While the population continues to increase living standards.

Meanwhile, total car sales in China over the past year increased 32 percent to 18.06 million units. These figures confirmed the country's bamboo curtain as the country with the largest car market in the world two years in a row.

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